6 Nations
Ongoing Personal Project
Branding – April 2016

Duties:
Research
Brand Strategy
Art Direction
Graphic Design
Artworking

A tired looking identity

Having been a rugby player from the age of 5, I've always enjoyed the 6 Nations. It wasn't until I'd become a professional designer that I realised how much of an opportunity there was to build a stronger brand identity. I've therefore taken it upon myself to develop my own version of the 6 Nations brand identity.

A new dynamic identity

The priority has been to develop a new logo that symbolises both dynamism and passion, and also has a degree of flexibility and integrity, giving each of the 6 nations the opportunity to own part of the identity.