Ongoing Personal Project
Branding – April 2016
A tired looking identity
Having been a rugby player from the age of 5, I've always enjoyed the 6 Nations. It wasn't until I'd become a professional designer that I realised how much of an opportunity there was to build a stronger brand identity. I've therefore taken it upon myself to develop my own version of the 6 Nations brand identity.
A new dynamic identity
The priority has been to develop a new logo that symbolises both dynamism and passion, and also has a degree of flexibility and integrity, giving each of the 6 nations the opportunity to own part of the identity.
© Wrightio Ltd Lewis@wrightio.com