Alpha International
Alpha Invitation
Campaign – July 2014
Duties:
Research
Art Direction
Graphic Design
Artworking
Got questions about life?
Run all over the world, Alpha is a series of discussions exploring the Christian faith. Each talk looks at a different question and is designed to create conversation.
Every year Alpha advertise the Alpha Invitation, a call for people from all walks of life to take part in Alpha and discuss questions about life.
An invitation
The then Creative Director of Alpha, Alex Normanton, and I worked closely to develop an approachable and inviting concept that steered clear of the usual connotations of religious design, and built on the strapline 'Got questions about life?'.
A down-to-earth tone of voice targetting young men to come and talk about life and faith.
A down-to-earth tone of voice targetting young men to come and talk about life and faith.
Through both ATL and BTL advertising campaigns, the Alpha Invitation was a great success.
Through both ATL and BTL advertising campaigns, the Alpha Invitation was a great success.
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