Branding – May 2017
Sport, but BIGGER
Colossus Bets is a unique sports betting company who specialise in football 'accumulator' bets.
Luke Montgomery, a close friend who was working for Colossus at the time, introduced me to the team and I was challenged with developing the brand whilst not secluding their current audience.
After several workshops developing the brand strategy, it was clear Colossus wasn't there solely to give people the opportunity to 'win big', but it also represented the opportunity to be part of an exclusive team of people who are knowledgeable and passionate about football, and betting on football. This became the foundation for the new brand and has been represented in the identity in the form of a 'badge'.
© Wrightio Ltd Lewis@wrightio.com