Wrightio_Colossus_Logotype

Colossus Bets
Rebrand
Branding – May 2017

Duties:
Research
Brand Strategy
Art Direction
Graphic Design
Artworking

Sport, but BIGGER

Colossus Bets is a unique sports betting company who specialise in football 'accumulator' bets.

Luke Montgomery, a close friend who was working for Colossus at the time, introduced me to the team and I was challenged with developing the brand whilst not secluding their current audience.

'Team' Colossus

After several workshops developing the brand strategy, it was clear Colossus wasn't there solely to give people the opportunity to 'win big', but it also represented the opportunity to be part of an exclusive team of people who are knowledgeable and passionate about football, and betting on football. This became the foundation for the new brand and has been represented in the identity in the form of a 'badge'.

Wrightio_Colossus_Badge
Wrightio_Colossus_Logo Constructs_1
Wrightio_Colossus_Logo Constructs_2
Wrightio_Colossus_Logo Constructs_3
Wrightio_Colossus_Logo Construct_4

In an effort to maintain some brand recognition, we used orange as the primary colour in the palette.

In an effort to maintain some brand recognition, we used orange as the primary colour in the palette.

Wrightio_Colossus_Game Types
Wrightio_Colossus_Game Types No Text
Wrightio_Colossus_Games
Wrightio_Colossus_Games No Type
Wrightio_Colossus_Messaging
Wrightio_Colossus_Print Ad
Wrightio_Colossus_Facebook Post
Wrightio_Colossus_Email

We also introduced a recognisable, flexible motif that worked with major headings. 

We also introduced a recognisable, flexible motif that worked with major headings.

Wrightio_Colossus_Twitter Page
Wrightio_Colossus_Twitter Post
Wrightio_Colossus_Splash Page
Wrightio_Colossus_Home Page

© Wrightio Ltd            Lewis@wrightio.com