Sonderseen
Branding – February 2016
Duties:
Research
Brand Strategy
Art Direction
Graphic Design
Artworking
Magnifying lives
Mark Dighe, a previous colleague, was looking to make the next leap in his career by founding his own production company.
With nothing more than his own drive and determination, he came to me with the ambition of telling people's stories through film, casting a magnifying glass over their lives for the world to see.
Sonder–seen
We created a brand around the realization that each random passerby is living a life as vivid and complex as our own (the meaning of sonder), and that the businesses ambition was to help the audience see these incredible and unique lives (seen).
A brand that's as vivid and colourful as the emotive content that it likes to create.
A brand that's as vivid and colourful as the emotive content that it likes to create.
Branded t-shirts worn by the team became a great way to mobilise the brand on social media.
Branded t-shirts worn by the team became a great way to mobilise the brand on social media.
© Wrightio Ltd Lewis@wrightio.com