Branding – February 2016
Mark Dighe, a previous colleague, was looking to make the next leap in his career by founding his own production company.
With nothing more than his own drive and determination, he came to me with the ambition of telling people's stories through film, casting a magnifying glass over their lives for the world to see.
We created a brand around the realization that each random passerby is living a life as vivid and complex as our own (the meaning of sonder), and that the businesses ambition was to help the audience see these incredible and unique lives (seen).
© Wrightio Ltd Lewis@wrightio.com