Wrightio_Champions League Final 2017_Logo

UEFA
Champions League Final 2017
Branding – June 2015

Duties:
Research
Art Direction
Artworking
Graphic Design

THE UEFA Champions League

The UEFA Champions League is one of the most prestigious international football tournaments at club level. For many, the final is an unmissable game that represents the pinnacle of club football.

In 2017 the final was held in Cardiff, and whilst I was freelancing at Designwerk, we were challenged to add a little of the host city into the UEFA brand.

Millennium Stadium & the dragon

Collaborating with the team at UEFA, it was decided quite early on a dragon would be the primary subject of the identity. However, finding the inspiration for the logotype proved more difficult. That was until we realised the Millennium Centre was adorned with beautiful typography that looked and felt like it expressed the beating heart of the Welsh capital.

Wrightio_Champions League Final 2017_Fans
Wrightio_Champions League Final 2017_Tunnel

The typography for the event was heavily inspired by Cardiff's Millennium Centre both in font and colour. 

The typography for the event was heavily inspired by Cardiff's Millennium Centre both in font and colour. 

Wrightio_Champions League Final 2017_Stadium
Wrightio_Champions League Final 2017_Trophy

Inspired by Celtic symbols we wanted to create a Welsh dragon that was on brand with UEFA.  

Inspired by Celtic symbols we wanted to create a Welsh dragon that was on brand with UEFA.  

Wrightio_Champions League Final 2017_Dragon_1

Cardiff city became a playground for the fans and a spectacular backdrop for the event. 

Cardiff city became a playground for the fans and a spectacular backdrop for the event. 

Wrightio_Champions League Final 2017_Hoarding

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