Champions League Final 2017
Branding – June 2015
THE UEFA Champions League
The UEFA Champions League is one of the most prestigious international football tournaments at club level. For many, the final is an unmissable game that represents the pinnacle of club football.
In 2017 the final was held in Cardiff, and whilst I was freelancing at Designwerk, we were challenged to add a little of the host city into the UEFA brand.
Millennium Stadium & the dragon
Collaborating with the team at UEFA, it was decided quite early on a dragon would be the primary subject of the identity. However, finding the inspiration for the logotype proved more difficult. That was until we realised the Millennium Stadium was adorned with beautiful typography that looked and felt like it expressed the beating heart of the Welsh capital.
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