Fontain
Kube & SPM Print Merger
Branding – December 2016
Duties:
Research
Brand Strategy
Art Direction
Graphic Design
Artworking
Kube + SPM
An acquaintance through Bromley Rugby Football Club and Managing Director of Kube Print, Adam Frost asked if I could develop a new Identity for the pending merger of Kube and SPM Print.
Precious Print
Both major printing businesses, Kube and SPM had both noticed people were shifting from relying on printed literature to developing websites. This became an opportunity for the merged business to represent how precious print can be. The new name, therefore, became a portmanteau of the word 'font', and the word 'maintain', exclaiming that print will live on.
Both major printing businesses, Kube and SPM had both noticed people were shifting from relying on printed literature to developing websites. This became an opportunity for the merged business to represent how precious print can be. The new name, therefore, became a portmanteau of the word 'font', and the word 'maintain', exclaiming that print will live on.
A strong & confident identity that steers clear of the cliches typically used by other printers.
A strong & confident identity that steers clear of the cliches typically used by other printers.
The new brand & identity reinvigorated the business and has made for a confident social media presence.
The new brand & identity reinvigorated the business and has made for a confident social media presence.
© Wrightio Ltd Lewis@wrightio.com